Peel-off coupon and promotional labels with unique codes
A peel-off coupon label is a multilayer label for on-pack promotions: opening or peeling the first layer gives an adhesive-free discount coupon, and the second layer stays on the pack with the promotion rules or with a unique code to enter a prize draw. A scratch-off layer, outer or inner, can be added.
It is made to order according to the promotion mechanic: number of layers, size, paper or plastic base and variable codes. The promotion rules and the handling of participants' data are defined and owned by the brand.
In short
What it is: Multilayer label with adhesive-free coupon, scratch-off layer and unique codes for promotions.
What we need to quote: Promotion mechanic: discount coupon, prize draw or revealed message; Number of layers and label structure; Number of unique codes and generation rules.
Product fit
Choose it if: Food and beverage.; Hygiene and household care products..
Check before ordering: Promotion mechanic: discount coupon, prize draw or revealed message.; Number of layers and label structure.; Number of unique codes and generation rules..
Limit: The production partner provides datasheets and test reports on request..
Compare the options
| Peel-off coupon and promotional labels with unique codes | Best for: Food and beverage. · Check: The production partner provides datasheets and test reports on request. |
|---|---|
| Custom compostable labels for fruit, vegetables and food packaging | Best for: Fruit and vegetable exporters and packers. · Check: The production partner provides datasheets and test reports on request. |
| Multi-page booklet labels for legal and multilingual information | Best for: Consumer goods for export with instructions and legal texts in several languages. · Check: The production partner provides datasheets and test reports on request. |
Applications
- Food and beverage.
- Hygiene and household care products.
- Point-of-sale promotions.
- Contests and prize draws run by brands and promotion agencies.
Typical mechanics
- Discount coupon: the first layer is peeled off and becomes an adhesive-free coupon the consumer can use.
- Prize-draw entry: the second layer stays on the pack with the promotion rules or a unique code.
- Revealing information: a layer is lifted to show a message, or an outer or inner scratch-off layer is added.
Materials and finishes
- Paper or plastic base.
- Peel-off layers: adhesive-free layer or partially peelable layer.
- Outer or inner scratch-off layer.
- Unique variable codes and sequential numbering.
Options
- Generation of unique codes with a check that none is repeated.
- Sequential numbering for internal control of the campaign.
- Redemption or verification page for the codes: optional; the scope is defined in the offer.
Typical specifications
| Structure | Multilayer peel-off, with optional scratch-off layer |
|---|---|
| Base | Paper or plastic |
| Peelable layers | Adhesive-free or partially peelable |
| Variable data | Unique code and sequential numbering |
| Size and number of layers | According to the promotion mechanic |
No generic sizes or minimum quantities are given: they depend on the promotion scheme and are confirmed in the offer.
What we need to quote
- Promotion mechanic: discount coupon, prize draw or revealed message.
- Number of layers and label structure.
- Number of unique codes and generation rules.
- Label size and material of the pack it is applied to.
- Quantity and campaign period.
- Whether a redemption or verification page is needed.
Documentation available on request
The production partner provides datasheets and test reports on request. Samples or trials: conditions are stated in the offer.
The processing of participants' personal data (GDPR) and the promotion and prize-draw rules of each country are the customer's responsibility. This page makes no claim of promotional compliance. Only the name and number of each standard are given; its application and the legal responsibility rest with the customer.
The legal content of the label is defined by the customer; we reproduce the artwork the customer has approved and signed.
Frequently asked questions
How does a peel-off coupon label work?
It is a multilayer label. Opening it or peeling the first layer gives an adhesive-free coupon; the second layer stays stuck to the pack and can carry the promotion rules or a unique code for a prize draw. A scratch-off layer can be added.
Can a unique code be included on each label?
Yes. Unique codes or sequential numbering are generated, with a check that none is repeated, from the rules set by the brand.
Can a scratch-off layer be added?
Yes, outer or inner. The scratch-off layer covers the message or code until the consumer scratches it off.
Is there a redemption or verification page for the codes?
It is optional and the scope is defined in the offer. If the brand collects participants' data, the handling of that data is the brand's responsibility.
Who defines the promotion rules?
The customer. The promotion and prize-draw rules of each country are assessed by the brand with its adviser; we reproduce the approved and signed artwork.
Request a quote
Tell us the promotion mechanic, the number of layers and codes and the pack. Business orders only (B2B). Lead time and price are confirmed in the offer.
Business orders only (B2B). Lead time and price are confirmed in the offer.