Serialized QR labels with online verification
A label with a unique QR code and online verification identifies each unit with its own code. When it is scanned, a verification page can show whether the code exists, warn of repeated scans and collect statistics by region or channel. The QR can be combined with a scratch-off layer, hologram or NFC.
The project has two parts: the printed label with its number file and, if needed, the software part (verification page and customer back office). The scope of each part is defined and confirmed in the offer.
In short
What it is: Labels with a unique QR and online verification; optional scratch-off or holographic layer.
What we need to quote: List of products (SKUs) and annual usage; Whether you need the verification page to be hosted, languages and data-retention period; Numbering rules and repeated-scan decision rules.
Product fit
Choose it if: Wine and drinks.; Cosmetics..
Check before ordering: List of products (SKUs) and annual usage.; Whether you need the verification page to be hosted, languages and data-retention period.; Numbering rules and repeated-scan decision rules..
Limit: References usually consulted: Regulation (EU) 2016/679 (GDPR), for scan records with IP or location and data hosting; Regulation (EU) 2025/40 (PPWR); REACH..
Compare the options
| Serialized QR labels with online verification | Best for: Wine and drinks. · Check: References usually consulted: Regulation (EU) 2016/679 (GDPR), for scan records with IP or location and data hosting; Regulation (EU) 2025/40 (PPWR); REACH. |
|---|---|
| Digital Product Passport (DPP) data-carrier labels | Best for: Battery production partners and importers. · Check: References usually consulted: Regulation (EU) 2024/1781 (ESPR), Batteries Regulation (EU) 2023/1542, Regulation (EU) 2025/2509 on toy safety, Regulation (EU) 2025/40 (PPWR), Regulation (EU) 2024/3110 on construction products and ISO/IEC 15459. |
| Custom serialized scratch-off verification labels | Best for: Wine and drinks. · Check: References usually consulted: Regulation (EU) 2016/679 (GDPR), if the verification page records data such as the IP address or location; Regulation (EU) 2025/40 (PPWR) and REACH. |
Applications
Industries where unique-code verification is used:
- Wine and drinks.
- Cosmetics.
- Food supplements.
- Electronic products.
- Automotive parts.
- Agricultural inputs.
Materials and finishes
- Label layer: PET or paper, as in the scratch-off and holographic labels.
- Optional layers: scratch-off, holographic and, depending on the project, NFC.
- Codes: QR or DataMatrix; GS1 Digital Link if you use GS1 codes.
- Variable-data printing, with a different code on each unit.
What the project can include
The software parts are optional and defined case by case.
- Number file: numbering, range rules and duplicate checks.
- Verification page in Spanish, English and Portuguese.
- Repeated-scan alert, with a decision rule agreed with the customer.
- Statistics by region or channel.
- Customer back office to look up the codes.
Typical specifications
| Label | PET or paper |
|---|---|
| Code | QR or DataMatrix (GS1 where relevant) |
| Optional layers | Scratch-off, hologram, NFC |
| Software | Verification page, back office and alerts, as per the offer |
Indicative values, not a commitment of the offer. Final values are confirmed in the datasheet and in the offer.
What we need to quote
- List of products (SKUs) and annual usage.
- Whether you need the verification page to be hosted, languages and data-retention period.
- Numbering rules and repeated-scan decision rules.
- Method of application, surface and security layers.
- Whether you already use an ERP or barcodes, for example GS1 DataMatrix.
- GDPR requirements.
Documentation available on request
- The production partner provides datasheets and test reports on request.
- Samples and material sample cards on request; terms are stated in the offer.
- When the project requires it, we ask the production partner for the substance declaration of inks and adhesives (REACH).
Reference regulations and standards
References usually consulted: Regulation (EU) 2016/679 (GDPR), for scan records with IP or location and data hosting; Regulation (EU) 2025/40 (PPWR); REACH. Regulation (EU) 2021/2117 is cited only as informative background on electronic wine labelling with QR and web; it is not an anti-counterfeiting requirement. Only their name and number are given.
The legal content of the label is defined by the customer; we reproduce the signed proof.
Frequently asked questions
How can a product's authenticity be verified with a QR code?
Each label carries a unique code; scanning it opens a verification page. According to the EUIPO, a code with a unique URL makes it possible to retrieve product data from the cloud, and the platform can record the scans to detect illicit activity.
Does a QR code protect against copying by itself?
No. The EUIPO states that a QR alone offers no protection against copies and can be combined with holograms, copy detection patterns or unique identifiers. That is why it is combined with a scratch-off or holographic layer.
What is a repeated-scan alert?
It is a rule that flags a code checked more times than expected. The rule is agreed with the customer in each project.
What does the GDPR mean for online verification?
If the scan record includes the IP address or location, people must be informed under Regulation (EU) 2016/679. The controller, hosting and retention period are defined per project.
Can it be combined with other layers?
Yes: a scratch-off layer, a holographic layer and, depending on the project, NFC.
Request a quote
Send us the list of references, the annual usage, the verification languages and the layers you need. We reply with an offer that confirms lead time and price.
Business orders only (B2B). Lead time and price are confirmed in the offer.