Serialized QR / DataMatrix variable-data labels
Variable QR or DataMatrix labels carry a different code and a sequential number on each unit. They are printed by thermal transfer or digital variable-data printing on paper, PP, PET or vinyl.
On that basis, security layers (VOID, scratch-off or holographic), weather-resistant materials and code-quality grading can be added, as well as number ranges exclusive to the customer.
In short
What it is: Labels with a different QR or DataMatrix and sequential numbering, with optional layers.
What we need to quote: A sample CSV file with the variable data; Type of code (QR, DataMatrix, GS1) and its content; Numbering rules, duplicate checks and check digits.
Product fit
Choose it if: Manufacturing assets and warranty seals.; Batch traceability..
Check before ordering: A sample CSV file with the variable data.; Type of code (QR, DataMatrix, GS1) and its content.; Numbering rules, duplicate checks and check digits..
Limit: References usually consulted: ISO/IEC 15415 and ISO/IEC 29158 (code quality), ISO/IEC 15459 (unique identification, if adopted), GS1 specifications, Regulation (EU) 2016/679 (GDPR) if the scan page is hosted, Regulation (EU) 2025/40 (PPWR) and REACH..
Compare the options
| Serialized QR / DataMatrix variable-data labels | Best for: Manufacturing assets and warranty seals. · Check: References usually consulted: ISO/IEC 15415 and ISO/IEC 29158 (code quality), ISO/IEC 15459 (unique identification, if adopted), GS1 specifications, Regulation (EU) 2016/679 (GDPR) if the scan page is hosted, Regulation (EU) 2025/40 (PPWR) and REACH. |
|---|---|
| Serialized QR labels with online verification | Best for: Wine and drinks. · Check: References usually consulted: Regulation (EU) 2016/679 (GDPR), for scan records with IP or location and data hosting; Regulation (EU) 2025/40 (PPWR); REACH. |
| Digital Product Passport (DPP) data-carrier labels | Best for: Battery production partners and importers. · Check: References usually consulted: Regulation (EU) 2024/1781 (ESPR), Batteries Regulation (EU) 2023/1542, Regulation (EU) 2025/2509 on toy safety, Regulation (EU) 2025/40 (PPWR), Regulation (EU) 2024/3110 on construction products and ISO/IEC 15459. |
Applications
They are used where each unit, batch or pallet must be uniquely identifiable:
- Manufacturing assets and warranty seals.
- Batch traceability.
- Pallet labelling.
- Brands and distributors of wine, cosmetics, electronics, automotive parts and agricultural inputs.
Materials and finishes
- Materials: paper, PP, PET or vinyl.
- Printing: thermal transfer or digital variable-data printing.
- Optional security layers: VOID, scratch-off or holographic.
- Code quality: quality grade according to ISO/IEC 15415 or ISO/IEC 29158, if requested.
Customization options
- Number ranges exclusive to the customer, with duplicate checks and check digits.
- Validation of the CSV file and conversion into the factory variable-data file.
- Code content: URL, unique identifier (for example ISO/IEC 15459) or GS1 structure.
- Sampling of the code quality grade, if requested.
- Verification page and scan statistics: optional; the scope is defined in the offer.
Typical specifications
| Materials | Paper, PP, PET, vinyl |
|---|---|
| Printing | Thermal transfer or digital variable data |
| Codes | QR, DataMatrix (GS1 depending on project) |
| Format | Rolls; roll length and size to the customer's specification |
Indicative values, not a commitment of the offer. Final values are confirmed in the datasheet and in the offer.
What we need to quote
- A sample CSV file with the variable data.
- Type of code (QR, DataMatrix, GS1) and its content.
- Numbering rules, duplicate checks and check digits.
- The code quality grade required.
- Material and conditions of use.
- Size, quantity and desired roll length.
- Whether you need a verification page.
Documentation available on request
- The production partner provides datasheets and test reports on request.
- Samples and material sample cards on request; terms are stated in the offer.
- When the project requires it, we ask the production partner for the substance declaration of inks and adhesives (REACH).
- A proof with sample data for your approval before production.
Reference regulations and standards
References usually consulted: ISO/IEC 15415 and ISO/IEC 29158 (code quality), ISO/IEC 15459 (unique identification, if adopted), GS1 specifications, Regulation (EU) 2016/679 (GDPR) if the scan page is hosted, Regulation (EU) 2025/40 (PPWR) and REACH. Only their name and number are given.
The legal content of the label is defined by the customer; we reproduce the signed proof.
Frequently asked questions
What data must be sent to order variable-data labels?
A sample CSV, the type and content of the code, the numbering rules with duplicate checks and check digits, and the quality grade required. From there we prepare the variable-data file for the factory.
QR or DataMatrix?
They are the two most widely used two-dimensional codes, according to the EUIPO. The choice depends on the customer's reading system and on what the code must contain, for example a URL or a GS1 identifier.
How is code quality controlled?
If a quality grade is requested (ISO/IEC 15415 or ISO/IEC 29158), the evaluation method and sampling are agreed in the offer.
Who defines and approves the data?
The customer. They provide the data and approve the proof; production reproduces the approved file.
Can an anti-counterfeit layer be added?
Yes: VOID, scratch-off or holographic, as well as weather-resistant materials.
Can they be used outdoors or in demanding environments?
Weather-resistant materials can be proposed. Tell us the temperature, exposure and environment of use, and the final values are confirmed in the datasheet and in the offer.
Request a quote
Send us a sample CSV, the type of code, the material and the quantity. We reply with an offer that confirms lead time and price.
Business orders only (B2B). Lead time and price are confirmed in the offer.